A brand story
Plunge is taking the plunge.
Plunge Skincare is becoming plng life: a brand of small everyday things, made delightful. Tap, drag and flip your way through what's changing.
1The logo
From serif swash to one happy line.
The old mark was soft pink and very beauty counter. The new one is a single hand-drawn line that keeps going off the edge, because life does too.
Drag across the logo, or tap then and now
2The name
We dropped a few vowels.
Same sound, lighter spelling. It's still us, just wearing less.
Tap the word to drop the vowels.
3The philosophy
Less formula. More fun.
Tap each card to see how our thinking flips.
0 of 4 flipped
4The plng test
Does it plng?
A product joins the range only if it passes all four tests. This keeps plng a brand rather than a catalogue.
- 1FunctionalIt does a real job.
- 2FrequentReached for again and again.
- 3PocketableGoes wherever you go.
- 4DelightfulYou'll want to show it off.
Your turn: plng it or skip it?
0 of 6 guessed
5The family
One umbrella, lots of little lines.
Each line opens once it has at least three products.
6The colours
Colours, as happy as the products.
Five soft bases and five brights. Tap any swatch to copy its code.
The bases
Soft grounds and one deep colour for text. These carry most of every page and pack.
The brights
Loud accents for logos, drops, stickers and small details. Use one or two at a time.
The whole thing, in one line
small everyday things, made delightful.
Same people, same care, same collagen mask you love. Just a lot more fun around it.